November 08, 2003

Effective Promotion

Ended up at McDonalds for the Monopoly game-piece/Best Buy coupon. Of course, as I pull up to the drive-thru speaker I find out that they're sold out of the fry containers with the game pieces. Looks like I wasn't the only sucker. Thought about blowing through the drive-thru and head to In-n-Out, but it was getting late and I was hungry. I usually get the McChicken combo meal, but upon further study, the Crispy Chicken combo meal is only a dollar more even though the Crispy Chicken Sandwich by itself costs two bucks more than a McChicken. As I said, I was hungry, so what the hell. Although it does give you an idea of the profit margin on the fries+Coke in that they can punt a buck on the chicken sandwich and still come out ahead. If you couldn't tell, there was a litle bit of a wait in the drive-thru lane. To be efficient I should just get the McChicken by itself and drink my own soda, but the fries are about the only redeeming reason to go to Mickey D's in the first place. I guess I'll have to get my Best Buy coupons the old-fashioned way.

Posted by mikewang on 11:19 PM