Personal Dork Assistant

Fashion Accessory

The geeks complain that nobody would buy the Macbook Air because it's missing too many features in exchange for the thin profile and lesser weight. Even as a long-time Mac-user I'll have to admit admit that the machine's probably not optimal for me. So what is the target market for a thin, light, but expensive laptop?

Turns out that answer might be found, of all places, at The Purse Blog forums. Specifically, the Hermès forum. Now it all makes sense. When you're used to purses starting out at $7K, a $2K computer is no big deal, if the computer is good-looking enough to match the bag and fit in it. By that measure, the Macbook Air may well be the only notebook good enough for that crowd. Hopefully the niche is big enough to give AAPL stock price a nice bump next quarter.