Last year, the Consumer Electronics Show was scheduled directly opposite Macworld. Michael Dell's CES keynote was dissed and overshadowed by Steve Job's show, and the overwhelming gaggle of gadgets in Vegas were blown away by the singular iPhone. This year, CES comes a week before Macworld. Now, I don't pretend to know what Apple has up its sleeve for their big moment in the limelight, but I am pretty sure that they won't have trouble beating out the best that Microsoft could offer, especially when it comes to the design department.
So Microsoft rigged up a fashion show showing off the best that their hardware partners had to offer. Because you know putting a big red heart on a computer will totally make it edgy, hip, and sell to the beautiful people.
The personal computer has transformed from a tool to a fashion accessory, and Microsoft sees this trend continuing into the next year. Kano previously worked under former Windows chief Jim Allchin, who pushed OEMs to develop design-conscious computers. In turn, she wants to establish fashion as a critical element of both software and hardware design, bringing the back the "cool" to Windows PCs.
That's assuming that Windows PC were actually cool at some point in the past. Whatever cool means, I'm pretty sure that Windows ain't it. So forget about Microsoft's fashion faux pas and let's gear up for the next big thing.
Posted by mikewang on 08:05 PM