February 23, 2004

Meet Mr. Placebo Effect

The insidiously vague ads for real medicines allow the unregulated supplements to play an FDA-approved substances, at least on TV. Worked for Enzyte. Their ad made me thought it was a real drug, and apparently millions of people bought into it. Now there's Avlimil, too. Of course, for it to be effective you have to be on a continuous regimen for months, and they would be happy to set up a regular delivery (and credit card charge) schedule for you.

Immersing himself in market research and trade shows, Warshak zoomed in on several categories that held promise. Viagra's effectiveness on male sexual dysfunction convinced him that a product was needed for men who aren't dysfunctional, but who aren't the sexual dynamos they once were.

Garden State Nutritionals, a New Jersey company, devised the formula for Warshak. It included legendary sex-drive boosters from around the world. Warshak dubbed it Enzyte. It hit the market in the spring of 2001.

Man, Pfizer must be slapping themselves in the forehead. All that trouble to develop new drugs, when they can just outsource to some NJ company who can whip up a magical formula to cure anything that ails ya. At least they aren't slaughtering tigers or anything like that, I guess. Although tiger penis would count as a "legendary sex-drive booster," but it's probably too expensive as a raw material. I now have a guess for what they do with all the dangly bits left over at the SPCA, though.

Posted by mikewang on 06:45 PM